PAS is back with its Morning Muse sessions in Karachi. The session was led by our industry expert, Javed Jafri, Media, Digital, & Data Lead-Unilever for our members and the topic was “Modern Media Blueprint.” The session perfectly encapsulated the importance of understanding your consumers and the ever-evolving media landscape in Pakistan. Javed emphasized the role of media and how to effectively plan for it. The session also focused on how media can be used as a fuel for growth.
Competition Law and PAS role as a Self Regulator
Afsheen Rizavi, represented Pakistan Advertisers Society in a panel discussion held at ICAP Lahore on “Competition Law”. Reflecting on how PAS and its members believes in the Core Pillar of Advocacy, Self-Regulation and Ethical Practices. PAS being a sole flag bearer of ethical and responsible marketing practices, establish and encourage best practices that will benefit our members and the industry in general!
