PAS Webinar

The $68 billion elephant in the room: how click fraud is draining your ad budget

Have you ever wondered when there is a surge of traffic coming from your web ads but there is no increase in conversions? Chances are your campaigns are being targeted by ad fraud.

PAS and Jack of Digital have teamed up to help Pakistani marketers battle ad fraud by automating the identification and reporting of invalid digital traffic with the help of Spider AF.

In this webinar, Spider AF gives insight into how it empowers online advertisers to achieve desired ad results and performance by preventing ad fraud before they strike.

Key Learning Outcomes:

  • Understand what is ad fraud / click fraud.
  • Learn about different types of ad fraud.
  • Gain insights into how you can fight ad frauds and protect millions.
  • Learn how malicious parties are trying to drain Ad budgets.

Who should attend:

Digital Marketers including Performance Marketers, Heads of Paid Media, E-Commerce Marketers & anyone who is responsible for optimizing paid media spend across PPC, Search and/or Display campaigns.

Date: 6th July, 2022

Time: 04:00 – 05:00 PM PKT

Last date for registration:
4th July, 2021

Free of cost for all


About the Speakers

Ronald Ng is a Product manager with Spider AF based in the Tokyo office. Ronald began his career in ad publishing and performance marketing in the United States driving growth in the Americas, Europe, APAC, and MENA. He now has over 12 years experience in global digital advertising and has helped lead product development in Spider AF for the last 2 years.

Ronal

Ronald Ng
Designation: Product manager
Company: Spider AF

Pakistan Advertisers Society