PAS Workshop: Supercharging Your Marketing with AI by Abbas Arslan

Pakistan Advertisers Society successfully organized full-day training sessions on “Supercharging Your Marketing with AI” by Abbas Arslan in Karachi and Lahore. The sessions provided the opportunity to explore the world of AI, its uses and applications, and how marketers can use different techniques for using AI tools to improve their business processes, leading to faster results.

The sessions focused on how humans can master AI and use it for their benefit by creating a persona to generate meaningful insights. Abbas Arslan also explained the concept of chain prompting, dividing a complex task into a series of challenges and building on it further. The participants also got to experience the different AI tools by working on a case study where they all had to write a brief using AI and then use that brief to generate different concepts and ideas, converting those ideas into visuals and then visuals to videos and doing voiceovers using AI tools.

At the end of the sessions, participants gained a deeper understanding of AI and how they can partner with AI for faster and cost-effective results.