Workshop on Out-of-Home- Maximise your investment

Out-of-Home is one of the most dynamic mediums of advertising and over the years we have seen the investments increase significantly as it offers to be one of the most effective medium for brands. Yet, it remains the most under utilised medium in terms of creativity and effectiveness with its opportunity to influence action by consumers completely untapped.

Putting the ‘Ooh’ into ‘OOH’ – maximise your investment is a one-day workshop that will focus on how you can make OOH work its magic for your brands!

The workshop will be conducted by Sunil Gupta, Managing Partner, South Asia at Results International Group and Regional Director-South West Asia at APRAIS Worldwide Ltd. Through especially designed programme for the Pakistan industry, the session will help brand marketers and creative media agency Maximize the ROI from OOH investments.

Workshop highlights:

• Why OOH should be integral for your brand marketing program
• Decoding OOH: The Pillars of effective OOH communication
  – The "O’s" of OOH
  – The 5 “S’s”
  – The BIK Principle
• The Creative Opportunity: Real Customer Engagement
• How technology can be a game-changer for the Pakistani OOH industry
• Importance of innovation
• Communicating, not just reaching – looking beyond traditional media metrics.

We recommend brands and their agencies (creative and media) attend the workshop in a group to draw maximum learning out of the programme in a cross functional environment.

Workshop dates:

Karachi: August 23, 2016 at Movenpick Hotel, Karachi
Lahore: August 25, 2016 at PC Lahore

Time: 09:00am to 5:00pm
Fees: Rs. 17,500+Tax for PAS Members
Rs. 19,500+Tax for Non-Members

LAST DATE TO REGISTER: AUGUST 15, 2016.