Training Workshops

PAS training workshops are part of its Professional Advancement Program. The main objective behind these training workshops is to:

• Create knowledge centre and foster a refined and superior class of advertising professionals that will raise and represent Pakistan’s advertising industry at a global level.
• Share experiences and benchmarking performances, vis-à-vis their peers in their industry, their agencies and their counterparts across numerous markets.

What PAS Training Programs can do for you – And Your Business

• Strengthen your advertising and marketing communications skills
• Bring you up-to-date with latest tools and trends
• Improve your ability to work more effectively in team situations with your agency
• Get you and your team/agency going in the same direction
• Provide peer-to-peer learning
• Provide real-life solutions to today’s business and problems
• Improve your effectiveness as a professional
• Contribute to your career development
• Help build relationships with peers in your industry
• Strengthen communication financial management skills
• Offer you current industry certification in key areas

Professionals who can benefit from PAS Training Programs:

All marketing and media management professionals can benefit from PAS Advertising Training Programs. These interactive sessions can help individuals at all levels including junior marketers, middle managers and senior executives.

• Brand/product managers
• Marketing/advertising/communications managers
• Senior professionals wishing to expand areas of expertise or refresh skills
• Advertising/public relations account executives
• Promotion managers
• Procurement executives involved in communication buying
• Marketing services managers
• Media managers/coordinators
• Junior or entry level executives in brand management and marketing

You will receive

• Valuable reference information material
• Industry recognized certification
• A directory of fellow marketing training program registrants, including names, titles companies, addresses and phone numbers

.