The Creative Brief Toolkit

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1 Brief Toolkit

Pakistan Advertisers Society recently commissioned Creative Brief Toolkit to help the industry with the process of creating a project brief. Written by Arshy Ahmad, the title of this toolkit really sums up its content.

Before writing this toolkit, members of PAS understood the one thing Brand Managers and Account Managers didn’t have, and that is time! So we made this interactive and real, related to your situations and frustrations, Hoping that since it’s simple, you’ll spend a little more time going through it. Have fun with it, relate to it – it’s here to help you create beautiful advertising, together with your Agency Partners and Clients.

We hope that you will find the material useful and interactive for your businesses. You can download the complete toolkit from the below link.


For this toolkit to work properly, you have to open it in the Acrobat Reader Version 11.

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