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Home Knowledge Article Radio Advertising Industry Snapshot – June 2015

Radio Advertising Industry Snapshot – June 2015

A snapshot of the Radio Industry – June 2015. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of June 2015. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on share of FM channels, share of each genre and ad-spend split over the time slots.

Data Source: MediaMiles

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Highlights:

1. Advertising increased by 14% in June compared to May, 2015

2. Pepsi was the top advertiser in June2015.

3. FM106.2 enjoyed the highest share of advertising in June, 2015

4. Drive time evening slot from 5pm to 7pm attracted the most advertising in June, 2015

5. Karachi, Lahore and Islamabad have the highest advertising throughout Pakistan

Complete Report:

Pas : Pakistan Advertisers Society