OOH Media AdEx Report July 2016

The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of annual spending by different advertisers in your category as well the overall market. The report is based on Top 10 cities namely Karachi, Lahore, Rawalpindi/Islamabad, Faisalabad, Multan, Hyderabad, Sukkur, Sialkot, Gujranwala & Peshawar. The value estimates do not include creative non-permanent branding like round-about etc. Pole Sign values are also shared separately.

Data Source: Winning Solution

• A major decline observed in monthly outdoor media spent during July 2016 after the Sindh Court orders to dismantle all boards from Karachi.
• The monthly spent shows a decline of –45.6% in July from 1.3 billion in June to 0.74 Billion in July.

City Wise Industry ADEX Exposure – Advertised

• The above pie chart shows share of different cities in OOH media advertisement, Karachi after most of the sites removal lost its leadership and Lahore is the most advertised city now with the share of 37% in total value.

ADEX Top 10 Clients’ Ranking for July 2016

• Top 3 Clients, spent an approximate of  83.4 Million In July 2016 with Pepsi on top with 34 Million, Nestle 30 Million and J.J 18.8 Million across top 10 cities of Pakistan.