OOH Advertising Industry Snapshot August 2014

A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN.

A snapshot of the Out Of Home (OOH) Industry – August, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH?

OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of August, 2014. It covers top advertisers, categories and brands and their % share in total advertising in terms of spend. The report also focuses on share of outdoor mediums.

Analysis:

 

Fabric & Lawn Category remain highest spending category of the month followed by Educational Institutes.

 

Unilever Pakistan remain the top spender of the month followed by Pepsi Cola and GulAhmed.

 

Share-e-Faisal is the most cluttered Road by number of hoardings and by spend. The reason my be long road length and high rates.

Complete Report: