Basic Tenets of the Code

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The basic tenets of the code are:
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It is held that the responsibility of advertisers, advertising agencies, media and other associated companies is a constructive force in business. To fulfill this responsibility, it is essential that the parties recognise their obligation to themselves and to each other.
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As a business the industry must operate in the spirit of vigorous competition honestly conducted.
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It is recognized that unethical competitive practices in the advertising business lead to financial waste, loss of prestige and to the weakening of public confidence, in both, the advertisements and the industry.
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The right of advertising is a responsibility towards the consumers and the society at large. Specifically the society members will not create advertising that is:
- False or misleading visually or verbally.
- Claims insufficiently supported that distort the true meaning or practicable application of statements made by professional or scientific authority.
- Testimonials that do not reflect the real opinions of individuals involved.
- Price claims that are misleading.
- Statements, suggestions or pictures offensive to public decency or minority segments of the population.
PAS has constituted a COAP Standing Committee (CSC). The CSC functions to implement and widen the workings of the Code.