Research

Nielsen Consumer Confidence Survey for Pakistan

September 15th, 2015

Nielsen Consumer Confidence Survey for Pakistan

Analysis by: Nielsen Pakistan • This Consumer Confidence Survey of Pakistan is in comparison to AME (Africa and Middle East) results for the period of August 2015. • It gauge consumer sentiment and confidence in the future of the economy. • This survey explains expenditure and saving patterns • Highlights the major concerns of consumers. […]

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25% Mothers in Pakistan are Active on Internet through Mobile: Survey

May 26th, 2015

25% Mothers in Pakistan are Active on Internet through Mobile: Survey

UC Browser, a mobile browser that has over 28% market share in Pakistan as of the end of April 2015 as per StatCounter, has released results of their special online survey held on the Mother’s Day. UCWeb conducted the survey using its flagship product UC Browser along with other social media channels. Here are the […]

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Digital, Social & Mobile in APAC in 2015

March 25th, 2015

Digital, Social & Mobile in APAC in 2015

by Simon Kemp Continuing the ongoing series of studies into digital usage around the world, today We are Social delighted to bring you the latest report: Digital, Social & Mobile in APAC in 2015. To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are […]

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Infographic: a Look at Kids’ Media Consumption

February 24th, 2015

Infographic: a Look at Kids’ Media Consumption

It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech. "When Nielsen (US) looked at the cross-platform consumption […]

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OOH Media Ad Ex Report – Dec 2014

January 23rd, 2015

OOH Media Ad Ex Report – Dec 2014

Analysis by: Winning Solutions Period: Dec 2014 to 20th Jan 2015 Methodology: – Study covered over 5000 sites across 150 main arteries in top 5 cities of Pakistan. – Data was collected only from Permanent OOH structures on the identified roads. – Values are estimated with average market rates collected for different mediums across different […]

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Annual Tv Clutter Report 2014

January 23rd, 2015

Annual Tv Clutter Report 2014

This report focuses on the various aspects of commercial airtime on TV for the period Jan 2014-Dec 2014. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % […]

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Digital, Social & Mobile in 2015

January 22nd, 2015

Digital, Social & Mobile in 2015

By Simon Kemp We Are Social’s comprehensive new report covers internet, social media and mobile usage statistics from all over the world. Digital, Social and Mobile in 2015 report indicates that this year will see even more impressive numbers. Including stats for more than 240 countries around the world, and profiling 30 of the world’s […]

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TV Advertising Yearly Industry Report 2014

January 20th, 2015

TV Advertising Yearly Industry Report 2014

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend […]

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Print Media Industry Yearly Analysis 2014

January 17th, 2015

Print Media Industry Yearly Analysis 2014

A JOINT RESEARCH STUDY OF PAS AND MEDIA TRACK PAKISTAN Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Quick Facts: Period: Jan 2014 – Dec 2014 – Total spent […]

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THE PSYCHOLOGY OF COLOR IN MARKETING

December 8th, 2014

THE PSYCHOLOGY OF COLOR IN MARKETING

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.” To alleviate this trend and give proper treatment to a truly fascinating […]

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