PAS Research Studies

Annual Tv Clutter Report 2014

January 23rd, 2015

Annual Tv Clutter Report 2014

This report focuses on the various aspects of commercial airtime on TV for the period Jan 2014-Dec 2014. The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. It shows a comparative study of channels own promotion vs. commercial airtime and advertising as a % […]

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TV Advertising Yearly Industry Report 2014

January 20th, 2015

TV Advertising Yearly Industry Report 2014

TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan’13 to Dec’14. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes along with comparison with 2013. The report also focuses on share of TV channels, share of each genre and ad-spend […]

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Print Media Industry Yearly Analysis 2014

January 17th, 2015

Print Media Industry Yearly Analysis 2014

A JOINT RESEARCH STUDY OF PAS AND MEDIA TRACK PAKISTAN Annual PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period Jan-Dec’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Quick Facts: Period: Jan 2014 – Dec 2014 – Total spent […]

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Annual Social Media Marketing Infographics 2014

January 13th, 2015

Annual Social Media Marketing Infographics 2014

The year 2014 started off with a total of 11.6 million active Facebook users and added one million Pakistanis in Jan 2014 alone. By the end of 2014, Pakistan reached about 17 million Facebook users, with more than 50% users in the 18-34 age brackets, and with the majority of the remaining below 18 years. […]

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OOH Advertising Industry Snapshot September 2014

October 30th, 2014

OOH Advertising Industry Snapshot September 2014

A JOINT RESEARCH STUDY OF PAS AND MEDIATRACK PAKISTAN. A snapshot of the Out Of Home (OOH) Industry – September, 2014. Find out who’s leading the industry with Outdoor campaigns? Who’s getting the best return from OOH? OOH INDUSTRY REPORT gives the overall picture of advertising on Outdoor campaigns during the month of September, 2014. […]

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Radio Advertising Industry Snapshot – August 2014

September 22nd, 2014

Radio Advertising Industry Snapshot – August 2014

A snapshot of the Radio Industry – August, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of August, 2014. It covers top advertisers, categories, brands and FM Channels and their % share […]

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Radio Advertising Industry Snapshot – July 2014

August 25th, 2014

Radio Advertising Industry Snapshot – July 2014

A snapshot of the Radio Industry – July, 2014. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of July, 2014. It covers top advertisers, categories, brands and FM Channels and their % share […]

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Social Media Marketing Analysis – July 2014

August 19th, 2014

Social Media Marketing Analysis – July 2014

Pakistan’s Facebook users have been extremely fashion forward and beauty conscious this month with the highest number of Facebook fans (19k following the Fashion industry) and (15k fans of the Beauty industry). Also the wedding season has taken off in full swing after Eid and has triggered even more excitement on the pages. Electronics (13k), […]

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Pakistan’s OOH Top 6 Cities Census

August 19th, 2014

Pakistan’s OOH Top 6 Cities Census

Analysis by: Winning Solutions is an independent market research agency in operation since 2011. They are the pioneers of Outdoor tracking though mobile technology in the market, as well as the first ever research agency to conduct the Outdoor Media Census. Brief and Methodology: • OOH Media census conducted from Feb’14 –April ’14 in top […]

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Print Media Advertising Industry Report – June 2014

August 15th, 2014

Print Media Advertising Industry Report – June 2014

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers for the period June’14. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Print Media Advertising Industry Report – June 2014 from PakistanAdvertisersSociety Share it:Tweet

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