Resources

International Regulatory Action on ASA Ruling on Europcar Group UK Ltd

October 23rd, 2017

Ad description A website for Europcar, www.europcar.co.uk, seen on 30 May 2017 stated “… Spoil yourself and hire a Selection vehicle. Take your pick from our prestigious range that includes models from Mercedes, Jaguar, Porsche and BMW … To book your Luxury or Fun vehicle just enter your destination above and remember, the model you […]

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SEO and content – lines are blurring

October 23rd, 2017

SEO and content – lines are blurring

The article was originally published by Centric A recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Other highlights from the same survey include the difficulty in developing engaging content and the impact of voice search on content. Marketers are reportedly […]

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International Regulatory Action on Renault UK Ltd t/a Alpine UK

October 23rd, 2017

Ad description A tweet from the Alpine Cars UK Twitter account, seen on 8 March 2017. Text in the tweet stated, “Mountains and twisted roads: The #AlpineA110 in it’s [sic] favorite [sic] playground”. A video was embedded in the tweet. Text at the start of the video stated, “Filmed on closed road at col de […]

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Tv Advertising Monthly Clutter Report- September 2017

October 23rd, 2017

The report focuses on various aspects of commercial airtime on TV for the month of September 2017. It includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots. The report shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime […]

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TV Advertising Analysis Monthly Report – September 2017

October 23rd, 2017

JOINT RESEARCH STUDY OF PAS AND Media Monitors PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of September 2017. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on the share of TV channels, […]

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Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

October 23rd, 2017

Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

By- Hassan Javed Vital Tea recently came up with a new TVC who’s big idea revolves around Tehzeeb & Culture. Pakistan, being among one of the top importers and consumers of tea has an emotional attachment to tea which goes beyond consuming it. Even if one likes it or not but tea is part of […]

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Print Media Analysis September- 2017

October 13th, 2017

PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period September 2017. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising. Data Source: Media Track Print Media Analysis September- 2017 from PakistanAdvertisersSociety Share it:Tweet

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Radio Advertising Industry Snapshot – September 2017

October 10th, 2017

A snapshot of the Radio Industry – September 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio? RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of September 2017. It covers top advertisers, categories, brands and FM Channels and their % […]

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Ad- Review: Campaign Which Beats by Your Heart!

October 5th, 2017

Ad- Review: Campaign Which Beats by Your Heart!

By Hassan Javed Recently Lipton Pakistan came up with a new campaign in which they have partnered with The Citizens Foundation to provide free education to students from 10 Schools all across. Pakistan, a country where child labour is common and we in our daily lives observe children who should be studying in schools, reading […]

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The power of Logos in Fast Food World

September 22nd, 2017

The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

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