Digital Marketing Reports

3G/4G Users in Pakistan Hit 32 Million Mark

August 29th, 2016

3G/4G Users in Pakistan Hit 32 Million Mark

The mobile phone companies have added 2.2 million new mobile broadband users to their networks during last month as total subscribers’ base of 3G and 4G reached 32 million mark till July 2016. Mobile phone companies grew their 3G, 4G users by almost eight percent and according to Pakistan Telecommunication Authority (PTA), Mobilink alone added […]

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2016 SoDA Digital Industry Forecast

July 28th, 2016

2016 SoDA Digital Industry Forecast

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. SoDA also continue to […]

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2016 Digital Trends & Predictions

February 25th, 2016

2016 Digital Trends & Predictions

Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who […]

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Global Digital Statistics For 2016

February 25th, 2016

Global Digital Statistics For 2016

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each […]

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Pakistan Social Media Marketing Annual Report 2015

December 30th, 2015

Pakistan Social Media Marketing Annual Report 2015

With the end of 2015 upon us, we looked back on the field of social media in Pakistan and were happy to see that it reflected the global trend of being much more than just social. From e-commerce to politics to natural disasters, social networks have played their role in keeping people informed and educated […]

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Oracle: 5 ways to win at mobile-marketing

November 30th, 2015

Oracle: 5 ways to win at mobile-marketing

Marketers need to get their heads around mobile, and fast: with smartphones rapidly becoming the touchstone for every aspect of consumerism, understanding how to use the medium effectively will determine the winners from the losers. Tech specialist, Oracle gives the lowdown on how not to lose out. 1. Cross-channel orchestration Single-channel campaigns are dead. To […]

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Society of Digital Agencies Report on Agency Management

October 28th, 2015

Society of Digital Agencies Report on Agency Management

SoDA- Society of Digital Agencies has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability. The […]

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Marketing via Periscope and Meerkat (Infographic)

August 29th, 2015

Marketing via Periscope and Meerkat (Infographic)

By David Cohen, editor of AllFacebook How can marketers incorporate live-streaming applications Periscope and Meerkat into their social strategies? Salesforce examined the attributes of both apps, saying that combined, they have totaled more than 580,000 posts, 190,000 users and 5 billion impressions. CORRECTION: Meerkat emailed SocialTimes with the following information: The numbers published in the […]

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40 Pros Share Tips for Successful Influencer Marketing Campaigns (Infographic)

August 29th, 2015

40 Pros Share Tips for Successful Influencer Marketing Campaigns (Infographic)

Marketing to online audiences can be tricky. Between Facebook and Twitter going pay-to-play, it would seem that the era of organic digital marketing is over. However, there are still ways to reach online audiences without having to launch a million dollar ad campaign. With influencer marketing, businesses can take advantage of the influence of popular […]

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1 Billion Insights: What People #Love – Instagram Study

August 29th, 2015

1 Billion Insights: What People #Love – Instagram Study

By Simon Kemp Every day, somewhere between 300,000 and half a million photos are uploaded to Instagram with the hashtag #love. Late last week, those photos passed a particularly special milestone as the one-billionth photo tagged with #love was added to the photo sharing network. Based on a wholly human (i.e. subjective) analysis of many […]

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