Articles

International Regulatory Action on ASA Ruling on Europcar Group UK Ltd

October 23rd, 2017

Ad description A website for Europcar, www.europcar.co.uk, seen on 30 May 2017 stated “… Spoil yourself and hire a Selection vehicle. Take your pick from our prestigious range that includes models from Mercedes, Jaguar, Porsche and BMW … To book your Luxury or Fun vehicle just enter your destination above and remember, the model you […]

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SEO and content – lines are blurring

October 23rd, 2017

SEO and content – lines are blurring

The article was originally published by Centric A recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Other highlights from the same survey include the difficulty in developing engaging content and the impact of voice search on content. Marketers are reportedly […]

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International Regulatory Action on Renault UK Ltd t/a Alpine UK

October 23rd, 2017

Ad description A tweet from the Alpine Cars UK Twitter account, seen on 8 March 2017. Text in the tweet stated, “Mountains and twisted roads: The #AlpineA110 in it’s [sic] favorite [sic] playground”. A video was embedded in the tweet. Text at the start of the video stated, “Filmed on closed road at col de […]

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Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

October 23rd, 2017

Ad- Review: Vital Tea “Apni Tehzeeb Ki Hifazat Karo”

By- Hassan Javed Vital Tea recently came up with a new TVC who’s big idea revolves around Tehzeeb & Culture. Pakistan, being among one of the top importers and consumers of tea has an emotional attachment to tea which goes beyond consuming it. Even if one likes it or not but tea is part of […]

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Ad- Review: Campaign Which Beats by Your Heart!

October 5th, 2017

Ad- Review: Campaign Which Beats by Your Heart!

By Hassan Javed Recently Lipton Pakistan came up with a new campaign in which they have partnered with The Citizens Foundation to provide free education to students from 10 Schools all across. Pakistan, a country where child labour is common and we in our daily lives observe children who should be studying in schools, reading […]

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The power of Logos in Fast Food World

September 22nd, 2017

The power of Logos in Fast Food World

It could be argued that the most valuable property any fast food chain has, just as much as a unique recipe, is their logo. It is a well known fact that the McDonald’s golden arches are among the most recognised symbols on earth. No design could be simpler; so is simplicity the key to the […]

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Get a panoramic view of your data with dashboards

September 22nd, 2017

Get a panoramic view of your data with dashboards

Every business has its own unique set of reporting needs — from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities. […]

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The race for creating an alternate reality

September 21st, 2017

The race for creating an alternate reality

Augmented Reality and Virtual Reality technologies have been around for few years now. But till recently, applications and users for these have been limited. But now with Google, Facebook and Apple adopting these technologies, the scale is about to become big. I should add, it’s more AR than VR for now. So, what exactly are […]

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Triumph of Whatsapp – Serving the Users & Now Businesses

September 20th, 2017

Triumph of Whatsapp – Serving the Users & Now Businesses

By- Hassan Javed Whatsapp- an application which turned the story of texting around the Globe & in Pakistan. With only 50 employees approx, WhatsApp has gone mightier in terms of financial stability, profitability & daily users. The introduction of 3g and 4g have almost replaced normal text messages with WhatsApp messaging and calling due to […]

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New Advertising Options Being Offered by Facebook & Google

September 18th, 2017

New Advertising Options Being Offered by Facebook & Google

The article was originally published by Centric Google announced two updates for AdWords and one update for mobile advertising. Both are in line with their continuous efforts to bring machine learning and automation to AdWords. They also have an update for advertisers on mobile devices. Simpler ad rotation: Previously advertisers could choose from 4 options […]

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