A Snapshot of the Radio Industry – February 2010
Monthly Reports
Snapshot
- Telecom Sector topped the advertising followed by Food and Financial
Institutions in February 2010.
- Telenor was the top advertiser.
- Rin Washing Powder was the top advertised brand other than Telecom.
- Late evening and early morning remained the preferred time band for
advertisers.
- Karachi had the maximum share of advertising.
Top 10 Categories
| LM |
TM |
Categories |
(MINS) % |
| 1 |
1 |
Telecom |
28.9 |
| – |
2 |
Food |
6.9 |
| 3 |
3 |
Financial Institutions |
5.0 |
| 4 |
4 |
Tea |
4.7 |
| – |
5 |
Laundry Detergents |
4.3 |
| 8 |
6 |
Milk |
4.1 |
| 2 |
7 |
Cell Phones |
3.8 |
| – |
8 |
Insurance Companies |
3.8 |
| – |
9 |
Airlines |
3.7 |
| – |
10 |
Ice Creams |
3.2 |
TM = This Month/LM = Last Month
Top 10 Advertisers
4 of the top advertisers belong to the Telcom Sector
| LM |
TM |
Advertisers |
(MINS) % |
| 2 |
1 |
Telenor |
9.1 |
| 1 |
2 |
Unilever Pakistan |
8.0 |
| 3 |
3 |
Ufone GSM |
6.0 |
| 9 |
4 |
Engro Foods |
4.8 |
| 5 |
5 |
Nestle Pakistan |
4.6 |
| – |
6 |
Warid |
4.5 |
| 8 |
7 |
China Mobile |
3.6 |
| – |
8 |
Season Foods |
3.5 |
| 4 |
9 |
Nokia |
3.4 |
| – |
10 |
EFU Life Insurance |
3.3 |
TM = This Month/LM = Last Month
Top 10 Brands
6 of the top advertisers belong to the Telcom Sector
| LM |
TM |
Advertisers |
(MINS) % |
| 1 |
1 |
Ufone GSM |
6.0 |
| – |
2 |
Warid |
4.5 |
| – |
3 |
Telenor |
4.4 |
| – |
4 |
Rin Washing Powder |
4.2 |
| – |
5 |
Talkshawk |
3.8 |
| 6 |
6 |
Zong |
3.6 |
| – |
7 |
Menu |
3.5 |
| – |
8 |
Nokia 5230 |
3.3 |
| – |
9 |
PIA |
3.0 |
| 8 |
10 |
Jazz |
2.8 |
TM = This Month/LM = Last Month
Courtesy: MediaMiles.
