MAKING WAVES WITH RADIO BY TIM BURT

MAKING WAVES WITH RADIO BY TIM BURT

Snapshot: Radio broadcasts has been called the ‘theater of the mind’. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost. However, it is quickly becoming a forgotten medium; the reason… we still haven’t used the medium as it should be especially with digital, and social media that […]

PAS & CCP Joint Session

PAS & CCP Joint Session

Pakistan Advertiser Society (PAS) took a one of its kind initiative to engage Competition Commission of Pakistan (CCP) by organizing a joint learning session for its member companies keeping in mind the regulatory role that CCP plays in the area of ‘deceptive marketing’, which is in alignment with one of the objectives of PAS to […]

News and Events

MAKING WAVES WITH RADIO BY TIM BURT

January 9th, 2019

Snapshot: Radio broadcasts has been called the ‘theater of the mind’. The benefits of using radio for advertising are many, ranging from its effectiveness to its low cost. However, it is quickly becoming a forgotten medium; the reason… we still haven’t used the medium as it should be especially with digital, and social media that […]

Upcoming: Brand Storytelling Workshop

September 25th, 2018

Pakistan Advertising Society is proud to organize our recent workshop on Brand Storytelling in October for our members and non-members, conducted by Amanda Blum. This workshop session introduces team members to the world of brand storytelling: what it is, how it works, how to use storytelling to build a brand, create connection and market a […]

Creating Voice Search Friendly Content

December 19th, 2017

By: Hassan Javed As per a recent study conducted by BrightEdge “voice search” is the future of search and it will increase to 50% by 2020. As for now, Voice search accounts for at least 20% of all Google mobile searches while 31% of marketers believe voice search is the next big thing. If we […]

Endless Ripples of Data

December 19th, 2017

By: Hassan Javed What bell rings when we say Big Data? For a few, it’s ambiguous picture of exhausting measurable information which is overseen by IT individuals. For some Big Data is an open door through which they can open information put away in documents of a framework in confused shape. In any case, the […]

Indispensable integration of SEO and Content in the Digital Age

December 13th, 2017

By: Hassan Javed As I was going through an article published by Centric, I found out that in a recent survey conducted by BrightEdge found 97% of the respondents viewing SEO and content as integrated or as converging into a single function. Highlights from same survey incorporate the trouble in creating a connect with content […]